Openings >> Campus Czar 2019_2020 for James Madison University
Campus Czar 2019_2020 for James Madison University
Title:Campus Czar 2019_2020 for James Madison University
Department:Carolina Beverage
Location:Carolina Beverage
Application:Now Open for James Madison University

Job Description

Job Title: Cheerwine Soft Drink - Campus Czar for JMU
Department: Sales & Marketing

Summary: The Cheerwine Campus Czar is responsible for increasing the awareness of Cheerwine through brand education and sampling throughout campus. The Czar will attend key events on or around campus August 2019 (fall semester) – May 2020 (spring semester) such as concerts, festivals, fundraisers and other fun activities happening in the area. Each Czar has a chance to continue their position into the next academic year, as well as the chance to apply for a marketing internship at Cheerwine in summer 2020.

Essential Duties and Responsibilities:

  • Maintain brand communication standards of Cheerwine’s centennial heritage. 
  • Distribute Cheerwine samples and swag at key events. Some events will be predetermined by Cheerwine; most will be determined by the Czar, approved in advance by Cheerwine.
  • Identify and secure right-fit sampling events on campus. Completely communicate event details and rationale for Cheerwine to attend to sample with student peers and faculty.
  • Maintain inventory of Cheerwine samples, transport samples and supplies to and from all events.
  • Required to lead sampling at 5 to 10 events during the spring semester.
  • Take photos at the events and gather consumer feedback at events.
  • Submit detailed event recaps after each event to Cheerwine.
  • Wear Cheerwine uniform and use supplies provided and follow all training instructions.
  • Answer consumer questions about Cheerwine.
  • Encourage peers to join the Cheerwine email fan club and engage socially with Cheerwine.
  • Visit designated retailers to build relationships and observe Cheerwine’s presentation on-shelf and in the market.
  • Communicate with Cheerwine staff members on a regular basis regarding all Czar responsibilities.
  • Option to train with current JMU Czar during the spring 2019 semester, as possible corresponding with hire date.


Compensation: Czars will be paid $100 per event. Czars can attend a maximum of 20 events while holding the Czar position.


  • Full-time undergraduate student at JMU and in good academic standing.
  • Must be available to attend selected events on and off campus at JMU from August 2019 (fall semester) through May 2020 (spring semester).
  • Must have reliable transportation (car) and able to lift drinks. 
  • Must be outgoing, enjoy socializing with people, and have good communication and organization skills.

Organization Overview:

About Cheerwine: Uniquely Southern
Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and For more information, follow Cheerwine on Facebook at or on Twitter and Instagram @drinkcheerwine.

This opening is closed and is no longer accepting applications
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